Levi Strauss & Co.
Client:
Levi Strauss & Co.
Date:
January 2014
Agency:
Group SJR
Services:
Development | Project Management
About Client
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans.
Project Goals
Levi's is known around the world for its jeans and it was looking for a new digital hub to feature all-things-Levi's. The site needed to house corporate history, investor relations news, environmental efforts, and a blog with all the latest news about products Levi's is putting out for consumers. We choose Wordpress and a built a custom theme from scratch to allow the greatest flexibility.
Creative Solutions
Levi Strauss & Co. puts out an annual reports report each year as a physical magazine mailed to all its investors. We incorporated a digital magazine tool called Issuu that gives the look of a magazine, even with the page-flip effect.
The amount of content Levi's was hoping to feature is quite large, so we used a parent-child relationship to the page structure to more easily find and edit content. Each parent page could house anywhere from two to two dozen sub-pages.
