Well Well Well
Client:
IHG
Date:
March 2015
Agency:
Group SJR
Services:
Development
About Client
InterContinental Hotels Group, or IHG, is a British multinational hotels company headquartered in Denham, UK. IHG has over 766,000 rooms and 5,174 hotels across nearly 100 countries.
Project Goals
IHG knows travel, and travelers are often thrown off their daily routine of eating, exercise and sleep. We worked with IHG to create Well Well Well as a place to feature articles about how to eat better, exercise more and get a better nights sleep while on the road. We utilized Wordpress and created a custom theme to allow them to edit and update content easily. The homepage was setup to create a one-stop-shop for visitors to get some quick tips, see the latest IHG's Twitter account and sign up for the Well Well Well newsletter to be able to get new articles and tips delivered straight to their inbox.
