GE Reports
Client:
General Electric (GE)
Date:
August 2015
Agency:
Group SJR
Services:
Development | Project Management
About Client
General Electric (GE) is an American multinational conglomerate corporation incorporated in New York and headquartered in Boston, Massachusetts.
Project Goals
GE was looking for a way to create a digital hub to feature daily news, video and act as a social media hub to cover all-things-GE. GE's businesses cover so many areas of industry that they needed a central location to aggregate all the latest news. They most wanted to highlight their efforts in aviation, energy, healthcare and job creation.
Creative Solutions
GE Reports features so many articles that we utilized AJAX to keep the reader engaged by dynamically loading in the next article as the visitor reaches the end of the current article.
GE Voices is a microsite built within GE Reports that features job creation state-by-state. We utilized HYPE to create an interactive and fun map of the U.S. allows visitors to learn about GE efforts in each state revolving around job creation and local news.
