The Home Story
Client:
Fannie Mae
Date:
April 2016
Agency:
Group SJR
Services:
Development | Project Management
About Client
Fannie Mae serves the people who house America and are a leading source of financing for mortgage lenders, providing access to affordable mortgage financing in all markets at all times. Our financing makes sustainable homeownership and workforce rental housing a reality for millions of Americans.
Project Goals
Fannie Mae was looking for a new content hub to better reach their core audience of homeowners and prospective homeowners. They wanted a somewhere to feature articles about mortgages, buying and selling a home and the latest business/housing trends. We built this new hub for them using Wordpress and a custom theme. Fannie Mae wanted to be able to feature large high-quality images, so the design uses full-width images to help show them off.
Creative Solutions
Fannie Mae wanted to keep the users active and engaged on the site, so we incorporated AJAX infinite scroll to continuously load in new pages of articles on the homepage and category landing pages as a user reaches the bottom of the page.
Fannie Mae also wanted to keep the conversation going and we felt like Disqus was a great solution for a commenting platform because of its nice design and ease of comment moderation.
The team also wanted to showcase trending topics and popular searches, so when a user clicks on the search bar, not only do they get a search dialogue, but they also see the trending topics based off of Google Analytics data gathered from the site, but we incorporated Google Search API to show the most popular searches and display that data using their API but styled to match the look and feel of the site.
