BNY City Guide
Client:
Barneys New York
Date:
February 2016
Agency:
Group SJR
Services:
Development
About Client
Barneys New York is an American chain of luxury department stores founded and headquartered in New York, New York. The chain operates 24 flagship, boutique, and warehouse stores in the United States.
Project Goals
Barneys New York wanted to create a microsite within their online fashion magazine known as The Window. The City Guide was created to feature amazing restaurants, bars, hotels, and entertainment options found in some of the top cities around the world. Local guides, people who know what to see and where to be seen in their local city, help to guide visitors. Barneys New York also recommends fashion tips for what to wear when visiting these great places.
Creative Solutions
Barneys New York wanted to make it easy add new cities, personalities, categories to the guide. We used Advanced Custom Fields (ACF) to allow them to populate the appropriate sections and add new sections.
Google Maps API is also utilized to provide a map of the featured location and allows a Wordpress admin to enter in the address and have the map dynamically created.
